SWOT it out!

The concept of a relationship SWOT came to me last summer at work while conducting a yearly business review for the portfolio of products that I manage.  Smitten and knee-deep in the infatuation phase of our relationship, Gary and I were endlessly strategizing on how to “beat the system” in order to achieve our desired …

Strategic planning – for more than business plans

My entire adult life has revolved around business. My undergraduate studies focused specifically on accounting and finance, over the last 10 years I’ve worked in the realms of finance, sales, and marketing, and I’m in my last year of a marketing-focused MBA program. At least 80% of my waking hours are devoted to business, strategy, …